History Of Business Intelligence

In 1979, John Rockart published the article “Chief Executives Define Their Own Data Needs” proposing that systems used by corporate leaders ought to give them data about the key jobs the company must do well to succeed.

Ten years later, in 1999, Howard Dresner coined the term “business intelligence” to describe systems that help decision makers throughout the organization understand the state of their company’s world.

In January 2006, Thomas Davenport published the results of a two year study “Competing on Analytics”. His research identified that virtually all the organizations identified as “aggressive analytics competitors” were the clear leaders in their fields, and they attribute much of their success to the masterful exploitation of data. Such companies included: Tesco, Wal-Mart, Dell, Marriott Hotels and Progressive Insurance.

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