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Teradata - "Raising Intelligence"


Teradata Corporation, until October 2007 a division of NCR, is now a fully independent company [NYSE -TDC]. Teradata is a Business Intelligence and Data Warehousing company.

They have 5,500 employees in over 50 countries worldwide supporting 850 customers, including household names such as Ace Hardware, ABN AMRO, American Red Cross, Bank of America, Air Canada, Bank of New Zealand, Bed, Bath and Beyond... And that is only a few of the names in the A's and B's section of their customer listing.

Industry Awards

Teradata is ranked as one rrof the elite dozen most influential global companies to watchin 2008 by CMP's Intelligent Editors Choice Awards. The award looks beyond size and technology to cooonsider innovation and market influence. Teradata and it's customers have also been recognized for the innovation and business impact demonstrated by their BI solutions through such award programs as:

  • The Data Warehouse Institute [TDWI] Best Practice Awards
  • DM Review World Class Solution Awards
  • Peppers & Rogers 1:1 Impact Awards
  • NCDM Database Marketing Excellence Awards
  • Celent "Evaluation of Customer Analytics Vendors 2007" - highest scoring provider

Teradata is well known for the analytical powerhouse presented by its Active Data Warehouse. It was a leader in customer profitability analytics with Teradata Value Analyzer, and is regarded amongst DW providers as excelling at "amassing huge quantities of data and distilling them into profitable metrics".

To drive business value from the Active Data Warehouse [ADW], Teradata has a suite of fully integrated business intelligence [BI] solutions, including:


BI Applications

Customer Management - supporting enduring and profitable relationships with customers through superior customer management. Newer features include:

  • Complex offer optimization
  • Extended access to marketing automation
  • Simplified data import capabilities
  • Improved reusability of campaign components
  • Expanded Web compatibility

The most recent additions to the CM Solutions Portfolio are:

Profitability Analytics - know the true value of customers, products and services.

Demand Chain Management - reduce inventory and increase customer service.

Supply Chain Management - optimisation for higher yields, improved customer service, reduced cycle times, and lower inventories.

Finance and Performance Management - improving the speed and quality of financial reporting, reducing finance infrastructure costs, and managing enterprise performance.


Technical and Professional Solutions

Teradata Integration Suite for SAP - certified, seamless integration across the SAP NetWeaver stack, leveraging existing analytical delivery tools.

Master Data Management - creating a single environment fo master data

Professional Services - customizing solutions for specific data warehousing needs.

Next: Teradata Strategic Partners

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