Teradata Interaction Advisor [IA]
Teradata Interaction Advisor enhances Teradatas
Customer Management [CM] Solutions portfolio. It is based on Infor
CRM Epiphany Inbound Marketing. The combined functionality of Teradata's
Customer Management Solutions and the Infor module hae been rebranded
as Teradata Interaction Advisor.
Integrating the Infor tool with Teradatas Customer Management Solutions
portfolio, enables Teradata to deliver highly relevant, uniquely
personalized recommendations in real time, while the customer is
online, on a phone call or at a point of sale.
This adds a ‘Next Best Activity’ capability to Teradata
CRM, allowing marketers to prioritize offers and actions based on
the business value of the customer.
IA fuses information from the Teradata Warehouse with real-time
interactions, enabling the business to engage the customer while
"live" in session.
active enterprise intelligence, Interaction Advisor instantly
integrates detailed personal profiles and history with "live"
data. This gives business users a complete view of the relationship,
and a strong link to the most relevant customer experiences.
This provides a combination of real-time, self-learning decisioning,
with historical behavior and trending analytics.
Companies that use personalized, targeted offers involving inbound
interaction see tangible gains such as web click-through rates as
high as 40 percent and offer acceptance rates six times higher than
with mass-marketed materials. It allows organisations to leverage
existing enterprise intelligence to create timely, relevant customer
experiences in a complex, multichannel marketplace.
"Every customer interaction is an opportunity to make a new
offer, improve retention, increase revenue, build loyalty or strengthen
the brand," said Gregg Monastiero, Senior Vice President, Strategic
Solutions, Infor. "We are excited about the future as a partner
with Teradata, where together, we now provide an unsurpassed array
of intelligence-driven CRM capabilities for today's power marketers."
The key business result is a highly relevant customer experience,
closely aligned with the company's customer strategy, across all
The results in benefits such as:
- Higher cross-sell results
- Greater loyalty
- Greater employee satisfaction- increased significance, relevance
and timeliness within the customer interaction.
By seamlessly integrating feedback capture within a single customer
strategy framework, enables business users to enhance their customers
AT&T uses Teradata Warehouse and Infor's CRM Epiphany solutions
in the context of its marketing programs.
New Teradata partnerships have added other integrated and complementary
Marketing Resource Management [MRM]—
software to process-manage and evaluate your marketing activities
Relationship Manager [RMV6]—
software to automate marketing activities
- Teradata eMarketing — integrated tools
for the Web channel, which include a best-in-class e-mail engine,
real-time reporting, and automated survey and banner ad generation
These enhanced solutions expand Teradatas existing comprehensive
customer management solutions portfolio. Other solutions include:
- Teradata Enterprise Offer Management —
automated matching, prioritization and optimization of customer
offers at the point of sale or service
- Teradata Event-Based Marketing — rules-based
marketing program that reads and recognizes specific customer
behaviors and manages lead notification and timely follow up.
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