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Teradata Interaction Advisor [IA]


Teradata Interaction Advisor enhances Teradatas Customer Management [CM] Solutions portfolio. It is based on Infor CRM Epiphany Inbound Marketing. The combined functionality of Teradata's Customer Management Solutions and the Infor module hae been rebranded as Teradata Interaction Advisor.

Integrating the Infor tool with Teradatas Customer Management Solutions portfolio, enables Teradata to deliver highly relevant, uniquely personalized recommendations in real time, while the customer is online, on a phone call or at a point of sale.

This adds a ‘Next Best Activity’ capability to Teradata CRM, allowing marketers to prioritize offers and actions based on the business value of the customer.

IA fuses information from the Teradata Warehouse with real-time interactions, enabling the business to engage the customer while "live" in session.

Utilising Teradata's active enterprise intelligence, Interaction Advisor instantly integrates detailed personal profiles and history with "live" data. This gives business users a complete view of the relationship, and a strong link to the most relevant customer experiences.

This provides a combination of real-time, self-learning decisioning, with historical behavior and trending analytics.

Business Benefits

Companies that use personalized, targeted offers involving inbound interaction see tangible gains such as web click-through rates as high as 40 percent and offer acceptance rates six times higher than with mass-marketed materials. It allows organisations to leverage existing enterprise intelligence to create timely, relevant customer experiences in a complex, multichannel marketplace.

"Every customer interaction is an opportunity to make a new offer, improve retention, increase revenue, build loyalty or strengthen the brand," said Gregg Monastiero, Senior Vice President, Strategic Solutions, Infor. "We are excited about the future as a partner with Teradata, where together, we now provide an unsurpassed array of intelligence-driven CRM capabilities for today's power marketers."

The key business result is a highly relevant customer experience, closely aligned with the company's customer strategy, across all channels.

The results in benefits such as:

  • Higher cross-sell results
  • Greater loyalty
  • Greater employee satisfaction- increased significance, relevance and timeliness within the customer interaction.

By seamlessly integrating feedback capture within a single customer strategy framework, enables business users to enhance their customers experience.

Case Example

AT&T uses Teradata Warehouse and Infor's CRM Epiphany solutions in the context of its marketing programs.


Integrated Capabilities

New Teradata partnerships have added other integrated and complementary capabilities, including:

  • Teradata Marketing Resource Management [MRM]— software to process-manage and evaluate your marketing activities
  • Teradata Relationship Manager [RMV6]— software to automate marketing activities
  • Teradata eMarketing — integrated tools for the Web channel, which include a best-in-class e-mail engine, real-time reporting, and automated survey and banner ad generation and tracking

These enhanced solutions expand Teradatas existing comprehensive customer management solutions portfolio. Other solutions include:

  • Teradata Enterprise Offer Management — automated matching, prioritization and optimization of customer offers at the point of sale or service
  • Teradata Event-Based Marketing — rules-based marketing program that reads and recognizes specific customer behaviors and manages lead notification and timely follow up.

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