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Teradata Relationship Manager [RMV6]

Teradata Relationship Manager Version 6 [RMV6] is a "next generation, best-in-class software application for marketing automation".

Launched in October 2007, RMV6 helps users create smarter customer conversations faster, proving the advantage of having the world's only real-time, data warehouse-driven portfolio where analytics and operational CRM are integrated at the desktop.

Teradata Relationship Manager Version 6 evolved from 10 years experience of data warehouse-driven customer management.


Marketing Automation

Marketing automation is regarded as the 'future of marketing'. It adds enterprise intelligence into multiple-step customer conversations across multiple sales and service channels - Web, store, ATM and call center.

Multi-step customer dialogs provide significantly higher response rates and more profitable returns than conventional marketing approaches.

Capabilities such as Relationship Manager are most effective in businesses that rely on sophisticated customer engagements for brand differentiation and competitive advantage. They add precision to a marketer's selection of prospective customers for a given message.


Teradata Relationship Manager [RMV6]

RMV6 helps marketers plan, coordinate and evaluate threads of customer dialog , largely driven by the customers themselves.

It integrates analytical and operational customer management, leveraging active enterprise intelligence from the Teradata Warehouse with the latest Java-based software.

RMV6 provides a range of selection options, including:

Point and click customer segmentation interface - marketing messages can be efficiently matched to the most relevant customers at a fingertip-fast pace.

Enhancements for reusability - dramatically improve collaboration and user productivity and simplify management for complex environments so users can quickly create and develop communications on the fly.

Java-based architecture - fits easily into existing corporate IT environments, leverage existing resources, and further simplify administration and maintenance.


Business Benefits

The business benefits of Teradata solutions are magnified in companies with demanding and complex marketing requirements. RMV6 enhances marketing capabilities by:

  1. Applying real time insight derived from enterprise-class customer intelligence
  2. Dramatically reduces the cycle time to create marketing campaigns - using well integrated tools that increase productivity and return on each customer contact
  3. Automatically identifies and prioritizes the most relevant communications for individual customers according to their channel interaction preferences.


Integrated Capabilities

In addition to RMV6's inherent capabiities, new Teradata partnerships have added integrated and complementary capabilities, including:

  • Teradata Interaction Advisor — real time analytics to recommend the next best offer or message to customers at the moment of interaction
  • Teradata Marketing Resource Management [MRM]— software to process-manage and evaluate your marketing activities
  • Teradata eMarketing — integrated tools for the Web channel, which include a best-in-class e-mail engine, real-time reporting, and automated survey and banner ad generation and tracking

These enhanced solutions expand Teradatas existing comprehensive customer management solutions portfolio. Other solutions include:

  • Teradata Enterprise Offer Management — automated matching, prioritization and optimization of customer offers at the point of sale or service
  • Teradata Event-Based Marketing — rules-based marketing program that reads and recognizes specific customer behaviors and manages lead notification and timely follow up.

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