Teradata Relationship Manager [RMV6]
Teradata Relationship Manager Version 6 [RMV6] is a "next
generation, best-in-class software application for marketing automation".
Launched in October 2007, RMV6 helps users create smarter customer
conversations faster, proving the advantage of having the world's
only real-time, data warehouse-driven portfolio where analytics
and operational CRM are integrated at the desktop.
Teradata Relationship Manager Version 6 evolved from 10 years experience
of data warehouse-driven customer management.
Marketing automation is regarded as the 'future of marketing'.
It adds enterprise intelligence into multiple-step customer conversations
across multiple sales and service channels - Web, store, ATM and
Multi-step customer dialogs provide significantly higher response
rates and more profitable returns than conventional marketing approaches.
Capabilities such as Relationship Manager are most effective in
businesses that rely on sophisticated customer engagements for brand
differentiation and competitive advantage. They add precision to
a marketer's selection of prospective customers for a given message.
Teradata Relationship Manager [RMV6]
RMV6 helps marketers plan, coordinate and evaluate threads of
customer dialog , largely driven by the customers themselves.
It integrates analytical and operational customer management,
leveraging active enterprise intelligence from the Teradata Warehouse
with the latest Java-based software.
RMV6 provides a range of selection options, including:
Point and click customer segmentation interface - marketing messages
can be efficiently matched to the most relevant customers at a
Enhancements for reusability - dramatically improve collaboration
and user productivity and simplify management for complex environments
so users can quickly create and develop communications on the
Java-based architecture - fits easily into existing corporate
IT environments, leverage existing resources, and further simplify
administration and maintenance.
The business benefits of Teradata solutions are magnified in
companies with demanding and complex marketing requirements. RMV6
enhances marketing capabilities by:
- Applying real time insight derived from enterprise-class customer
- Dramatically reduces the cycle time to create marketing campaigns
- using well integrated tools that increase productivity and
return on each customer contact
- Automatically identifies and prioritizes the most relevant
communications for individual customers according to their channel
In addition to RMV6's inherent capabiities, new Teradata partnerships
have added integrated and complementary capabilities, including:
Interaction Advisor — real time analytics
to recommend the next best offer or message to customers at
the moment of interaction
Marketing Resource Management [MRM]—
software to process-manage and evaluate your marketing activities
- Teradata eMarketing — integrated tools
for the Web channel, which include a best-in-class e-mail engine,
real-time reporting, and automated survey and banner ad generation
These enhanced solutions expand Teradatas existing comprehensive
customer management solutions portfolio. Other solutions include:
- Teradata Enterprise Offer Management —
automated matching, prioritization and optimization of customer
offers at the point of sale or service
- Teradata Event-Based Marketing — rules-based
marketing program that reads and recognizes specific customer
behaviors and manages lead notification and timely follow up.
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