Business Intelligence Case Study
- The Warehouse Retail Chain [NZ]
The Warehouse Group comprises 85 Warehouse stores in New Zealand
and 43 Warehouse Stationery stores. The Warehouse Group employs
more than 8,000 people across New Zealand.
Key Business Requirement
TWL has been working with Teradata to optimize their Demand Chain
Management since 2000 when they implemented Teradata's original
DCM product, PROMPT. Following on from the success of this solution,
TWL's Retail Analytics Manager Paul Carlisle wanted to ensure TWL
remained at the leading edge of DCM to better support the recent
growth of TWL's Supply Chain Product Replenishment team - the main
group of DCM users within the organization.
TWL reverses information flow for higher sales and profit on less
Higher Sales, Higher Profit, Growth Sustainability
Established New Zealand's most sophisticated Demand Chain Management
(DCM) system, by upgrading its capabilities - implementing the current
Teradata DCM 3.2 solution and expanding its existing Teradata Warehouse.
The new platform will have four nodes, over 10 terabytes of capacity,
and will provide a platform for growth as TWL continues to increase
its use of business intelligence.
TWL's system determines the optimum stock and reorder levels for
the majority of products the New Zealand retailer sells - taking
into account variables such as seasonality and special promotions.
The application reverses the flow of information in the traditional
supply chain, pulling detailed information about product demand
at the stock-keeping unit level - up through the chain, potentially
back to vendors and manufacturers.
Planned Next Step
The new platform will provide a base on which TWL could add future
modules to DCM's Load Builder and Capacity Planner functions - providing
integration all the way back to the Distribution Center.
Teradata DCM will continue to help TWL increase sales and decrease
inventory and costs by ensuring more accurate forecasting - driving
return on investment and improving The Warehouse's bottom line.
"The upgrade to Teradata's DCM 3.2 will facilitate a significant
increase in TWL's processing performance which will allow the Product
Replenishment team to move from using the system primarily for operational
processing to being able to focus on driving stock turn and in-store
availability that will help us improve our bottom line," said
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