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Business Intelligence Case Study

- The Warehouse Retail Chain [NZ]

The Warehouse Group comprises 85 Warehouse stores in New Zealand and 43 Warehouse Stationery stores. The Warehouse Group employs more than 8,000 people across New Zealand.

Key Business Requirement

TWL has been working with Teradata to optimize their Demand Chain Management since 2000 when they implemented Teradata's original DCM product, PROMPT. Following on from the success of this solution, TWL's Retail Analytics Manager Paul Carlisle wanted to ensure TWL remained at the leading edge of DCM to better support the recent growth of TWL's Supply Chain Product Replenishment team - the main group of DCM users within the organization.

TWL reverses information flow for higher sales and profit on less inventory


Business Benefit

Higher Sales, Higher Profit, Growth Sustainability


Solution Delivered

Established New Zealand's most sophisticated Demand Chain Management (DCM) system, by upgrading its capabilities - implementing the current Teradata DCM 3.2 solution and expanding its existing Teradata Warehouse.

The new platform will have four nodes, over 10 terabytes of capacity, and will provide a platform for growth as TWL continues to increase its use of business intelligence.

TWL's system determines the optimum stock and reorder levels for the majority of products the New Zealand retailer sells - taking into account variables such as seasonality and special promotions. The application reverses the flow of information in the traditional supply chain, pulling detailed information about product demand at the stock-keeping unit level - up through the chain, potentially back to vendors and manufacturers.

Planned Next Step

The new platform will provide a base on which TWL could add future modules to DCM's Load Builder and Capacity Planner functions - providing integration all the way back to the Distribution Center.


Business Feedback

Teradata DCM will continue to help TWL increase sales and decrease inventory and costs by ensuring more accurate forecasting - driving return on investment and improving The Warehouse's bottom line.

"The upgrade to Teradata's DCM 3.2 will facilitate a significant increase in TWL's processing performance which will allow the Product Replenishment team to move from using the system primarily for operational processing to being able to focus on driving stock turn and in-store availability that will help us improve our bottom line," said Carlisle.


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