Teradata Master Data Management

Master Data Management

Master data is definitive data pertaining to customers, products and suppliers.

Master data management is becoming a strategic priority for business and technology managers who are driving to improve the quality and consistency of data.

Rather than just being a process to establish data definitions, master data management is an authoritative, referential intelligence environment with a direct impact on a company’s analytical insight as well as its operational systems. It is a governance imperative.

An enterprise MDM environment provides deeper and faster business visibility, with laser accuracy, and total synchronicity across the enterprise. Once the business value of more intelligent decision making and business performance is recognised by executives – MDM escalates to a top corporate priority.

In 2008, analyst firm Forrester Research predicts the annual growth rate of MDM at over 50 percent per year. “Forrester expects the MDM market to reach $6.7 billion by 2010, with year-over-year growth averaging between 55% and 59%.”

Teradata Master Data Management 2.0.

Teradata is a leader in enterprise data warehousing, and business intelligence solutions. The latest release in early 2008 of Teradata Master Data Management (MDM) 2.0, provides new capabilities to ensure that all master data is integrated and accurate.

The first order for Teradata MDM 2.0 was placed by The Hershey Company, an existing Teradata Warehouse client.

Next: Combining Teradata and Informatica

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