Telecommunications Data Warehouse Review 2007

Each year Teradata completes a review of several industries. The following are highlights of the 2006 telecommunications industry review. The review covers:

• Active Enterprise Intelligence
• Data Warehouse Maturity
• Business Opportunities
• DW Priorities

Active Enterprise Intelligence

Active Enterprise Intelligence is a business strategy that improves competitiveness by aligning operations to strategic intelligence to improve operational performance.

Around half the 444 respondents at the Teradata Partners Conference had already implemented:

• Active events
• Active availability
• Active integration
• Active workload management

Data Warehouse Maturity

The data warehouse maturity model measures performance across five dimensions:

1. Business Governance
2. IT Architectural Goverance
3. Data Quality
4. Data Protection
5. Financial Management

The most mature DW implementation phases reached were data protection and business governance.

Business Opportunties

Business opportunties can be identified based upon the current active use of the data warehouse to improve business performance. Listed in terms of adoption, the following business capabilities have proven value of the DW:

1. Customer Management
2. Financial Management
3. Performance Management
4. Operational Management
5. Revenue Assurance Management
6. Regulatory Compliance Management
7. Risk & Fraud Management
8. Order Management
9. Master Data Management
10. Product Management
11. Demand Chain Management
12. Resource Management
13. Supply Chain Management

Top 10 2007 BI Priorities

1. Adding more subject matter to DW
2. Deploy BI Reporting and Analytics Tools
3. Deploy Analytics Applications
4. Reduce costs via IT architectural efficiency
5. Deploy tools to streamline support
6. Integrate DW into operational applications
7. Add analytical users
8. Increase availability of DW
9. Add operational users
10. Add multimedia to DW

Reference: Teradata Warehouse Benchmark Report - Executive Report for the Communications Industry, April 2007

Next: Telco Business Intelligence Opportunity Roadmaps

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