Customer Retention - Reducing Churn
In telecommunications, customer churn is both a big issue and
Aggressive competition has significantly increased the cost of
acquiring new customers, making it imperative to identify customers
likely to churn, which ones are profitable to retain and the necessary
steps to prevent them from leaving.
Predicting churn and designing cost-effective strategies to reduce
it, are extremely difficult undertakings for most telecommunications
companies. It requires access to and analysis of massive volumes
of data. For most, data spread throughout disparate systems makes
this an impossible task.
Without adequate data mining and analytical technology, telecom
organizations simply lack the ability to combat churn.
Customer Retention Solutions
A good Customer Retention Solution offers:
- Accurate reporting on who is leaving your company.
- Insights into the major factors influencing the decision to
- Industry-leading accuracy for predicting who is likely to churn
in the near future
- Flexible and scalable technology that can keep up with your
- Pre-built analytical data and process models that speed up
implementation and ROI.
In other words, this solution allows Telcos to determine not only
which customers are likely to leave, but why.
SAS Customer Retention for Telecommunications
SAS Customer Retention for Telecommunications provides ready-to-deploy
models and a telecommunications-specific data architecture that
enables organizations to quickly gain a better understanding of
the variables that influence customer churn.
Customer Retention Solution
Next: Call Accounting
Back To Top
More Detail on Telco BI Strategy, Program & Technology
Telco BI Solutions Index | Strategic
Performance Management | Campaign Management
| Cross Sell / Up Sell | Profitability
| Customer Management | Customer
Segmentation | Customer Profitability
| Customer Retention | Call
Accounting | Payment Risk Management
| Price_Plan Optimisation | Revenue
Assurance | Order Management System
| Least Cost Routing