Telecom Network Data

Telecommunications providers have a massive volume of subscriber data that is being retrieved and cached in real time as part of routine network monitoring and testing operations.

This includes details such as:

• Disconnects
• Relationships with peering partners
• Quality of interconnects
• End point device usage

Most often, this information does not reach the hands of marketers and others within a telecom organization who deal with subscriber satisfaction.

Telcos must focus more on knowing more about their subscribers. Much of this information can be mined from the network’s normal monitoring operations.

The network introduced many new touchpoints [interactions] with subscribers, beyond those traditionally used by marketing or services

This information has traditionally been contained within network operations teams, and can provide invaluable insight into customer-facing issues such as dissatisfaction with voice and data services. If the network’s is performing well - thats a good customer experience.

By gathering and storing network performance data in a data warehouse it can be mined and organised to release new information on how well new services are operating and utilised within the first 30 days of launch.

This provides valuable information and alerts to any service improvements that may be needed, before customer dissatisfaction becomes a major issue.

The network data also provides information on how often new devices are used and what features are used. Further investigation may reveal insights, for instance, unused messaging features could indicate that the services are too complex and customers are not using them. This has a direct profitability impact.

Recognising a potential problem - real or perceived - provides operators the chance to
proactively contact consumers and offer to help.

On the other hand, if the services are well subscribed and well used, who use the services might be ready for an upsell or cross-sell opportunity. This provides both increased revenue potential and reduced marketing costs.

A mature market requires tighter, more focused, more intimate customer relationships...and that means having contextual insight into the services provided and the way they are being utilised.

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