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Telecommunciations Data


Telecommunications services providers have a massive data management requirement, not only to manage their networks, customers and product and service profitability, but also to meet revenue assurance and regulatory compliance requirements.

The key elements in telecommunications data management are:

 

Primary Telco Data Sources

The primary data sources are:

Data Type Source Primary BI User
Network Performance OSS Network Planning, Marketing**
Call Detail Network Switch Revenue Assurance
Billing Data Billing System Sales
Subscriber Data Operational CRM Marketing
Customer Care Data Call Center System Service, Marketing


**Network data has historically only been used for Network planning, but is becoming a key source of real time intelligence in Customer Management. By tracking service feature utilisation, newly launched services can be quickly assessed and improved, and upsell opportunities identified. Read more on Using Network Data To Drive Customer Management.

 

Data - The Basis of Success

Data contained in customer billing and network provisioning systems represents a goldmine of information upon which to build strategies and programs for:

  • Customer retention
  • Loyalty management
  • Sales and marketing campaigns
  • Targeted market segmentation for personalised offers
  • Profitability analysis
  • Customer lifetime value analysis

Using BI technology to gain a unified view of all customer interactions, customer service representatives can invert the service model to proactively cross sell additional services or upsell premium services, based on a single customers unique preferences.

Next: Call Detail Records [CDR's]

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