Airline BI Solutions - Customer Loyalty Management

Airline Customer Loyalty BI Programs include a range of modules spanning from customer acquisition, customer engagement and customer retention.

It was predicted that the value of unrelinquished reward points being accumulation by travel customers may critically impact the viability of airlines in the future, as competition and rising costs were driving down profitability to marginal levels.

The cost of customer acquisition and the use of devices such as loyalty programs and advanced online customer services are so complex, that business intelligence systems are no longer ideal, but essential to maintaining a single view of customer profitability.

Customer Loyalty modules and point solutions include:

Customer / Partner Engagement

• Frequent Flyer Program
• Miles Accumulation
• Redemption
• Partnership Program
• Alliance Program
• Interline Agreements & Billing
• Co-branding
• Billing & Liability

Sales and Marketing

• Agent Loyalty Program
• Management Information
• Sales Force Automation

Services

• Airport Service
• In-Flight Service
• Baggage Service

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