BI Solutions For The Airline Industry

The airline industry is a dynamic, high investment industry that is highly affected by current environments. Factors such as fuel increases, health scares, terrorism scares, quarantines and natural disasters can significantly affect passenger bookings and profitability.

The boom in travel has lead to a significant increase in the number of passengers, baggage, cargo and flights being handled at airports, and tighter security control means airports are struggling to provide world-class customer service.

Ever increasing competition is challenging service providers to reduce costs while improving quality. Attracting new customers whilst retaining existing ones is no longer a competitive differentiator but an absolute necessity. BI systems are pivotal to airline operators achieving these objectives.

BI can be applied right across the airline enterprise:

• In 2006 - 2007 U.S Airlines lost over $10billion and let go thousands of workers. During the same period, Southwest Airlines racked up its 14th straight year of profits and double digit growth. How? By engaging the entire organisation to achieve more with less - faster gate turn around times, less lost luggage, treating passengers better.
• The industry is highly regulated, demanding rigorous aircraft maintenance and crew safety practices be enforced, and transparent.

In this section we look at how business intelligence solutions with advanced decision analytics can benefit the airline operator in:

Operations

• Flight Operations & Scheduling
• Crew Scheduling
• Engineering Maintenance [MRO]
• Cargo Management
• Supply Chain Management
• Expert Systems

Customer Management

• Customer Engagement & Retention
• Reservation & Departure Control
• Customer Relationship Management
• Customer Segment Marketing
• Event Based Marketing
• Loyalty System
• Passenger Services

Profitability

• Customer Profitability
• Route & Schedule Profitability
• Pricing & Profitability

Financial

• Revenue Accounting & Fraud Detection
• Revenue Management

Case Studies

• American Airlines
• Austrian Airlines
• Industry Performance Updates

Next: Decision Analytics

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