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Mobile Business Intelligence [Mobile BI]


Any BI Strategy today is incomplete without a mobile strategy. Taking decision making outside the corporate walls is now moving past the three traditional domains of person to person conversations, email and phone.

According to mobile BI experts, Yellowfin:

  • Around 50% of organizations will have Mobile BI by the end of 2012
  • Organizations that introduce Mobile BI into their BI system experience a doubling of usage
  • Organizations with Mobile BI can make critical business decisions six times faster than organizations without a mobile platform for reporting and analytics
  • By 2013, 33% of BI functionality will be consumed via mobile devices
  • 40% of organizations will provide data exclusively for mobile
  • 73% of the workforce will be mobile

Mobile BI typically starts at the executive level. The advantage of this is that executive dashboards are some of the simplest to present on mobile devices as they have a limited number of KPI and dont require a lot of drill down layers. Secondly, the user group is limited, compared to the whole organization.

At this stage, probably the leader in mobile BI is Microstrategy.

More on Microstrategy BI

There are some core considerations for mobile BI, in particular:

  • The device used, and the obvious limitations on screen size
  • Daily data must be 100% correct and complete
  • The environment in which the information will be used - bright sunshine, low light
  • The speed at which the data will be read
  • The context of the data must be retained
  • The whole story must be told

One of the interesting benefits I have found for executives in mobile BI dashboards is that it is often easier to access dashboards during meetings via the mobile device than it is to log into the corproate network. Mobile BI is making decision making easier inside the corporate walls, as well as outside.

Next: The Mobile BI Difference

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